These sherpas took a year to design because this was such a personal project for us. We've always understood the poppy as a symbol of remembrance, martyrdom, and connection to our land. We wanted to bring that feeling into something you could wear, but every version fell short.

We wanted the flowers to bloom from the jacket while giving the kuffiyah details their own space. Finding that balance was harder than we expected.

After a year of trying, we finally arrived at a design that captures both the beauty of the poppy and what it means to us. It’s a piece we're proud to share with you.

We hope you feel that same connection when you wear it.

Ahmad is wearing a size L.